Strategy Process

From the Markets to the Strategy - Business development:

Mission which tells why the company exists is the key building block. Vision tells the future target of the company and strategy describes the ways how to reach it.

Market megatrends are affecting to the company's operations and they need to be followed up to make easier to understand the business environment. External disturbances may also cause discontinuation in the business. During our time the speed of the change of the megatrends has raised which make the follow-up challenging.

By nature people are against the change although it is a must. Change can't be avoided, but you can prepare for by having a strong strategy.


Sunzi says: General who understands the war is the ruler of the nation's destiny.

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