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Our world is simple. It is very simple to model it, meaning the market economy. Like I have earlier mentioned, no big changes has happened. S-curve is still very valid model of the business world. In the beginning, non competition phase, life is easy. But later on it is going to be tougher and tougher. Should it be this way? Yes, it is called the market economy. The nature of the beast is that. Especially we should enjoy it! For a consumer companies will produce products and services all of the time cheaper and more cost efficient way. The other side of the coin is the fact that the companies are having tough times, at least they can't rest too much. A one good example is that here in Finland there has been discussion about that should government support air companies because they are planning to close routes to certain destinations? Definitely not! Government shouldn't sponsor unhealthy business. Airlines are today in tough situation, but that is how it happens, all of the business' will go that way. Today it is the airlines, tomorrow something else, maybe yours...

Can it be helped? Should it be? I say NO! If we are claiming to live in the free market economy, we should forget ideas like that and do our best to live with it.

And by the way, I now the secret around 42. All of it. It is even more simple than the market economy. Maybe one day I'll share that information...
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